Use of our website
Use of mobile applications
Phone, email and other electronic or written communications
Social media interactions
Surveys and contests
Information we collect
PetBase is the data controller for the personal information that we collect and use about you. We may collect information that identifies you or that is associated with you in a number of ways, including information you provide to us, information we automatically collect and information we obtain from third parties.
Information You Provide:
Contact information, such as your name address, telephone number, email address
Payment information, such as your payment card number and expiration date
Demographic information, such as your age, gender, income range and occupation
Login and access credentials, such as your username and password for accounts or social media IDs
Information about your PetBase purchases, returns and exchanges including warranty and rebate information
The information you include in your communications with us or in connection with a satisfaction survey
The content you submit, such as photographs and product reviews
Location information, when you choose to allow the use of your device’s location
Information We Collect by Automated Means Online:
We may also use third-party web analytics services in our online services, such as Google analytics. These service providers help us analyse how users use our online services. Information collected as a part of Google Analytics (including your IP address) is automatically sent to Google and Google may place cookies to help with the analysis.
Information We Collect by Automated Means Offline
When you call customer services or other phone support lines, we may record audio of the conversations for quality control, training, security and analytics purposes.
How We Use Your Personal Information
We use the information we collect for a variety of reasons such as:
Provide and deliver products and services and fulfil your orders
Process, record and track your purchases, payments, returns, warranties and rebates
Communicate with you through various channels
Evaluate and respond to your requests, inquiries and applications
Conduct and administer contests and surveys
Customize your experience online, including customized advertisements and offers
Publish public product reviews as submitted by you and other customers
Operate, evaluate and improve our business, products and services (including developing new products and services, managing our communications, performing market research and data analytics)
Protect against and prevent fraud and unauthorized transactions, investigate and manage claims, risk exposure and generally improve and provide security
Comply with and enforce applicable legal requirements, industry standards and our policies and terms, such as our Terms and Conditions of Use
How We Share Information
We do not sell, trade or otherwise transfer personally identifiable information to unaffiliated third parties without your consent, except in the following circumstances:
We may disclose your personal information to companies that provide services to us (such as providing of hosting, support, delivery, email, data enhancement) or to help us market our products and services. These companies may need access to information about you in order to perform their functions.
We may disclose information about you if we believe we are required to do so by law or regulation
We may disclose personal information in response to requests by the Police or any other regulatory or government authority investigating suspected illegal activities
How We Protect Information
We maintain administrative, technical and physical safeguards designed and intended to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Despite these safeguards, due to the inherent uncertainty in the use of the internet and information systems and the potential for unlawful attacks by third parties, we cannot guarantee that the use of our systems, websites or applications will be completely safe or secure.
We retain information for as long as it is needed or useful to provide and improve our products and services, comply with our legal obligations, resolve disputes and enforce our agreements.
Your Information Choices
Where applicable, you may manage and amend your preferences regarding how we communicate with you. To be removed from all PetBase: email, telephone and postal mail marketing you may choose from one of the following options:
To stop receiving emails, simply click on the unsubscribe option on any email you receive from us and follow the instructions.
Call: 0330 1005375
Write to us at PetBase Limited, Unit 11 & 12 Baldock Industrial Estate, London Road, Baldock, Hertfordshire, SG7 6NG. Please include your name, address, phone number and email address in the request.
Your Rights under Data Protection
As an individual you have rights under data protection laws in relation to your personal information these include the right to:
Be informed about the processing of your personal information
Request access to the personal information that we hold and to obtain information about how we process it.
Have your personal information corrected if you believe it is incomplete or inaccurate
Have incomplete personal information completed
Have your personal information erased (the “right to be forgotten”)
Request us to restrict processing of your personal information
Request us to copy, move or transfer of personal information
Object to our processing of your personal information
You have the right to complain to the Information Commissioner’s office at www.ico.org.uk which has the powers to enforce compliance with data protection law.
Other Important Considerations
We do not knowingly collect personally identifiable information from children under the age of 13. If a child under the age of 13 has provided us with personally identifiable information, we ask that a parent or guardian contact us so that the information can be deleted.
How to Contact Us