Privacy Policy (Updated 24th May 2018)

Here at PetBase we respect your privacy. This Privacy Policy describes how PetBase Limited (Company Number: 11067311) collects, uses, shares and protects information from and about our customers. It also contains other important privacy disclosures, such as how we may update the policy and how you can contact us.

This Privacy Policy applies to most interactions with our customers, including:

• Use of our website
• Use of mobile applications
• Phone, email and other electronic or written communications
• Social media interactions
• Surveys and contests
• On-line advertisements

By using PetBase website, you agree to the collection, use and sharing of your information in accordance with this statement. Please take time to read this Privacy Policy carefully and contact us if you have any questions. You can contact us by email customerservice@petbaseproducts.com or write to us at PetBase Limited Unit 11 & 12 Baldock Industrial Estate, London Road, Baldock, Hertfordshire, SG7 6NG.

Information we collect

PetBase is the data controller for the personal information that we collect and use about you. We may collect information that identifies you or that is associated with you in a number of ways, including information you provide to us, information we automatically collect and information we obtain from third parties.

Information You Provide:

• Contact information, such as your name address, telephone number, email address
• Payment information, such as your payment card number and expiration date
• Demographic information, such as your age, gender, income range and occupation
• Login and access credentials, such as your username and password for accounts or social media IDs
• Information about your PetBase purchases, returns and exchanges including warranty and rebate information
• The information you include in your communications with us or in connection with a satisfaction survey
• The content you submit, such as photographs and product reviews
• Location information, when you choose to allow the use of your device’s location

Information We Collect by Automated Means Online:

When you use our website or applications (“online services”) we may collect certain information by automated means, using technologies such as cookies, web server logs and web beacons. Web beacons are small electronic images used to help deliver cookies to our website. These beacons do not carry any personal identifiable information and are only used to track the effectiveness of a particular campaign (for example by counting the number of visitors to our web pages). Please visit our Cookie Policy to find out more information on cookies and how to manage your cookie preferences. This information may be used to provide a better-tailored shopping experience, and for market research, data analytics and system administration purposes. For example, we may use this information to determine whether you have visited us before or are new to our website, to store your preferences and settings, to provide sign-in authentication and for compliance with our legal obligations, policies and procedures. We may also use this information to target custom content and ads to you.

We may also use third-party web analytics services in our online services, such as Google analytics. These service providers help us analyse how users use our online services. Information collected as a part of Google Analytics (including your IP address) is automatically sent to Google and Google may place cookies to help with the analysis.

Information We Collect by Automated Means Offline

When you call customer services or other phone support lines, we may record audio of the conversations for quality control, training, security and analytics purposes.

How We Use Your Personal Information

We use the information we collect for a variety of reasons such as:

• Provide and deliver products and services and fulfil your orders
• Process, record and track your purchases, payments, returns, warranties and rebates
• Communicate with you through various channels
• Evaluate and respond to your requests, inquiries and applications
• Conduct and administer contests and surveys
• Customize your experience online, including customized advertisements and offers
• Publish public product reviews as submitted by you and other customers
• Operate, evaluate and improve our business, products and services (including developing new products and services, managing our communications, performing market research and data analytics)
• Protect against and prevent fraud and unauthorized transactions, investigate and manage claims, risk exposure and generally improve and provide security
• Comply with and enforce applicable legal requirements, industry standards and our policies and terms, such as our Terms and Conditions of Use

How We Share Information

We do not sell, trade or otherwise transfer personally identifiable information to unaffiliated third parties without your consent, except in the following circumstances:

• We may disclose your personal information to companies that provide services to us (such as providing of hosting, support, delivery, email, data enhancement) or to help us market our products and services. These companies may need access to information about you in order to perform their functions.
• We may disclose information about you if we believe we are required to do so by law or regulation
• We may disclose personal information in response to requests by the Police or any other regulatory or government authority investigating suspected illegal activities

How We Protect Information

We maintain administrative, technical and physical safeguards designed and intended to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Despite these safeguards, due to the inherent uncertainty in the use of the internet and information systems and the potential for unlawful attacks by third parties, we cannot guarantee that the use of our systems, websites or applications will be completely safe or secure.

We retain information for as long as it is needed or useful to provide and improve our products and services, comply with our legal obligations, resolve disputes and enforce our agreements.

Your Information Choices

Where applicable, you may manage and amend your preferences regarding how we communicate with you. To be removed from all PetBase: email, telephone and postal mail marketing you may choose from one of the following options:

• To stop receiving emails, simply click on the unsubscribe option on any email you receive from us and follow the instructions.
• Call: 0330 1005375
• Write to us at PetBase Limited, Unit 11 & 12 Baldock Industrial Estate, London Road, Baldock, Hertfordshire, SG7 6NG. Please include your name, address, phone number and email address in the request.

Your Rights under Data Protection

As an individual you have rights under data protection laws in relation to your personal information these include the right to:

• Be informed about the processing of your personal information
• Request access to the personal information that we hold and to obtain information about how we process it.
• Have your personal information corrected if you believe it is incomplete or inaccurate
• Have incomplete personal information completed
• Have your personal information erased (the “right to be forgotten”)
• Request us to restrict processing of your personal information
• Request us to copy, move or transfer of personal information
• Object to our processing of your personal information

You have the right to complain to the Information Commissioner’s office at www.ico.org.uk which has the powers to enforce compliance with data protection law.

Other Important Considerations

 Children

 We do not knowingly collect personally identifiable information from children under the age of 13. If a child under the age of 13 has provided us with personally identifiable information, we ask that a parent or guardian contact us so that the information can be deleted.

Updates

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our information practices or relevant laws. We will post the new policy on our website and we will indicate at the top of the Privacy Policy when it was last updated.

How to Contact Us

If you have questions or comments about this Privacy Policy, or if you would like us to update information we have about you, please contact us by email: customerservice@petbaseproducts.com or by writing to PetBase Limited Unit 11 & 12 Baldock Industrial Estate, London Road, Baldock, Hertfordshire SG7 6NG.